Impressive Growth of Cat Food Sales in Indonesia’s E-commerce

Pet ownership and the demand for premium pet products have surged in Indonesia, driving significant growth in the pet food market. Shopee dominates the market with Royal Canin leading the cat food category, reflecting consumer preferences for both quality and convenience.

In Indonesia, the pet ownership rate has been growing steadily as the country’s economy is advancing rapidly, driven by the increase of urbanization and industrialization.  As a result, the pet population in Indonesia grew by a remarkable 75.7% between 2017 and 2022.

The rising trend of pet humanization has led to greater demand for premium pet products, particularly in the pet food category. This can be seen as the Indonesian pet food market grew at a compound annual growth rate (CAGR) of 5.1% from 2021 to 2026.

Pet Food Market Overview

<img style=”width: 100%;” src=”https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/5751735e-c737-498d-a245-f0d917c81300/public” alt=”Picture: E-commerce market growth of Pet Food category” />