Impressive Growth of Cat Food Sales in Indonesia’s E-commerce

According to research by Magpie E-commerce Intelligence, the cat food market in Indonesia reached IDR 470.1 billion, with 30.7 million products sold between January and May 2024. Wilhendra, CEO of Magpie, noted, “The highest increase in the Pet Food category occurred in May 2024, with the GMV increasing by 33.56% from the previous month.”

Market Share by E-commerce

<img style=”width: 100%;” src=”https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/a0564bb4-0c02-43c6-547a-02fb249f3300/public” alt=”Picture: E-commerce market share of Pet Food category” />

In the pet food market, Shopee dominates with a 74.1% share, followed by Tokopedia (18.7%) and Lazada (6.87%). Shopee significantly increased its market share by 47% in May, while Tokopedia saw a 12% increase during the same period. “Compared to other e-commerce platforms, it shows that Shopee is preferred as the one-stop-platform for people to buy pet products,” said Wilhendra.

Cat Food Market Share by Brand

<img style=”width: 100%;” src=”https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/a399173e-9b0e-4769-8469-b8c1693acf00/public” alt=”Picture: Brand market share of Cat Food” />