Impressive Growth of Cat Food Sales in Indonesia’s E-commerce

<img style=”width: 100%;” src=”https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/b5750fc1-bd69-4368-c95f-cfde35b7e300/public” alt=”Picture: Top Brand of Cat Food in Tokopedia” />

On Tokopedia, Royal Canin is also the market leader with a 26.37% share. Cat Choize holds second place with a 15.94% share, while Me-O and Life Cat are in close competition, separated by only 0.32%.

Top-Selling Cat Food Products

<img style=”width: 100%;” src=”https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/6d85e73b-999d-444b-fd19-eec7a6f84e00/public” alt=”Picture: Product market share of Cat Food” />

Me-O’s top product is the Me-O Canned Cat Food Seafood Platter, which generated IDR 31.75 billion and sold nearly 2.24 million units. The Cat Choize Cat Salmon 800g is in second place, followed by the Royal Canin FCN Hair & Skin 2kg in third. “Consumers tend to purchase Me-O and Cat Choize products in smaller quantities but more frequently, whereas Royal Canin buyers prefer larger package sizes,” stated Wilhendra.