Impressive Growth of Cat Food Sales in Indonesia’s E-commerce

The top five brands account for over half of the sales, with Royal Canin leading the cat food category with a 17.2% market share. Cat Choize follows with 12.5%, and Me-O holds 9.6%.

Cat Food Market Share Overtime

<img style=”width: 100%;” src=”https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/76c3b310-3884-4d51-9118-68a033b3b200/public” alt=”Picture: Brand market share overtime of Cat Food” />

From January to May 2024, the cat food market was primarily dominated by Royal Canin and Cat Choize. Cat Choize saw a significant increase in February and March, surpassing Royal Canin but they regained the lead in subsequent months. Kitchen Flavor has shown steady growth, indicating promising potential despite its smaller market share.

Cat Food Top Brand on E-commerces

<img style=”width: 100%;” src=”https://imagedelivery.net/H6_s_Eb_ylTWnSEV3HlmYQ/a56bada3-10d6-4a3e-46b3-d4172ee20200/public” alt=”Picture: Top Brand of Cat Food in Shopee” />

On Shopee, Royal Canin leads with a 15.86% share, generating IDR 55.28 billion in revenue. Cat Choize and Me-O follow closely behind in this competitive market.