Phase II of ‘Breaking the Plastic Habit in Asia’ to Expand Use of Behavioural Insights

Phase I successfully tested innovative approaches to reduce plastic waste in ASEAN countries by `nudging` people not to use single-use plastics. Examples include no free plastic bags, no free plastic straws, separate garbage boxes with display of segregated items, and awareness raising campaigns In Phase II, the project will further explore how behavioural changes can complement existing policies, such as bans and taxes. A new measurement framework will also be introduced to evaluate the effectiveness of ‘the Behavioural Insights interventions. This phase will produce practical tools and case studies to guide policymakers, businesses, and civil society in implementing behaviour-centred solutions.

A capacity-building workshop on 16-17 October 2024 will prepare selected partner organizations to implement local projects from January to August 2025. The implementing partners for Phase II include:

· From Cambodia, Ministry of Environment

· From Indonesia, Center for Southeast Asian Studies

· From Lao PDR, Econox Laos – Plastic Free Laos Label