Premium European Delicacies from Greece and Latvia Celebrate Resounding Success at MIFB Malaysia 2024

Kuala Lumpur, Malaysia [31 July 2024, Wednesday] – For Immediate Release

The Malaysian International Food & Beverage Trade Fair (MIFB) 2024 saw a triumphant debut for premium Greek and Latvian foods, marking a significant milestone in the “Premium European Products” campaign. The event, which took place from 17-19 July 2024, provided a vibrant platform for these exquisite European delicacies, garnering enthusiastic responses from attendees and industry leaders alike.

Exceptional Reception at MIFB 2024

The “Premium European Products” campaign, led by the National Union of Agricultural Cooperatives of Greece (ETHEAS) and the Latvian Dairy Committee (LDC), captivated the audience at MIFB with an impressive showcase of value-added products. Visitors to Hall 6 Stand 6609 were treated to a sensory journey through Greece and Latvia, sampling a wide array of PDO olive oils, table olives, dried grapes, saffron, hard cheese, gum products from Greece, and premium dairy products, candied fruits, chocolates, confectionery, and salty snacks from Latvia.